Fruitopia
Guy Lochhead, 13/07/10
Fruit-flavoured Coca-Cola-produced drink that utilised new media and underground advertising to infiltrate subcultures previously alienated from the brand. Bands like The Muffs, Kate Bush and Cocteau Twins provided music for the adverts… It was rebranded ‘Minute Maid’ in 2001. Grossly underhand marketing aimed at young people. Coca-Cola product.

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